What to include in your website brief

A practical starting point for a clearer brief and a more considered project.

Describe the visitor journey

List the main types of visitor and the task each should be able to complete. These journeys help prioritise the sitemap and the actions on each page.

Inventory the content

Identify which copy, images, product information and legal pages already exist and which need to be created. Content ownership should be clear before layouts are finalised.

List the integrations

Document forms, payment services, booking tools and internal systems that need to connect to the site. Include access requirements and any known limitations.

Plan the handover

Agree who will maintain the website and what they need to edit. Include backup, training and support responsibilities in the project scope.