THE JOURNAL

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Practical notes on planning content, websites and creative production.

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Responsive website design and development workspace

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What to include in your website brief

A focused brief connects content, customer journeys and the practical requirements of the build.

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Professional camera and lighting in a production studio

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A practical checklist for your next shoot

A useful production brief explains where the content will live and what the shoot must deliver.

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Content planning studio with a smartphone and camera

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How to brief a social content plan

Start with the audience, purpose and approval process before counting posts.

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